ARKANSANS 4 ANIMALS REBRAND
A collaboration to create a new presence for an animal welfare organization in central Arkansas. The project sought to further engage the community on social media. We were tasked to solve a brand identity crisis!
THE CONCEPT
There is one thing that people seem to never get enough of- animal memes.
Our goal was to establish a community via post design consistency on social media and through merchandise to help get their image out into the community. Arkansans 4 Animals needed a simplified approach to maintain and keep them easily identifiable.
THE NEW LOGO
The Logo went from a busy coloring-book style drawing, to a minimalistic 3 color dog. A dog was chosen to represent the organization's loyalty to fighting for animal rights. The name was also changed from Arkansans For Animals, to Arkansans 4 Animals.
ALTERNATE
LOGO USAGE
Besides standing alone next to the name on social media, the logo can also be incorporated into social media posts. Adding the logo in the corner of everyday picture posts will help build recognization within the community as they begin to see it more often.
Advocacy post to inform the community
BRANDING
A bold color palette of red, black, white and gray was created. The aesthetic revolves around the geometric logo and greyscale animal memes that reside within the color palette. The youthful nature of the branding makes viewers excited and engages them.
Follow-up post as a reminder about the Furry Friends 5K
Facebook banner with mission
Instagram post for animal advocacy
