WILD ABOUT WINE
Wild about Wine is the zoo's biggest fundraiser of the year! The 2021 theme was inspired by their elegant peacocks. I was challenged to create a sponsorship postcard and pledge sheet along with the event logo and a few social media advertisements.
The Texas Zoo
Riverside Park- Victoria, Texas
THE LOGO
The free roaming peacocks are a defining feature of the zoo. When I learned they were also the theme for the event, I knew it was fate to incorporate them into the logo. The logo needed to be sophisticated and elegant to match the occasion. Peacocks and wine? Perfect.
THE SPONSORSHIP LETTER
A postcard and sponsorship application were sent out to previous sponsors and businesses. I created textures to compliment the logo and create an aesthetic I felt best paired with a wine event.
THE POSTCARD
Experimental textures from PhotoshopCC brushes gave a unique, wild look that paired well with the logo and event theme. I used variations of hues from the basic color palette to add depth.
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SOCIAL MEDIA
The social media and website banners were based off of my experimentation with the postcard textures and foliage. There needed to be consistency in design.
Instagram post
