top of page
2-front view nav.jpg

NAV BIKE RENTAL COMPANY BRANDING

NAV is a fictional add-on device for a bike rental company. I collaborated with a group to create the branding for NAV based off of our marketing and research planning. For this project, I designed the NAV logotype, outer packaging and Start-up Guide.

NAV Bike Rental Company Branding: Press
NAV_ProductPackaging copy.jpg
NAV Bike Rental Company Branding: Image

THE LOGO

A sans serif wordmark was created through simple shape. The consistency in line weight gives the sense of reliability and strength to the logo, as it is both bold and easy to read on multiple scales.

NAV Bike Rental Company Branding: Text
nav Logo Gradient_BlackBackground.jpg
NAV Bike Rental Company Branding: Image
NAV_FoldedGuides.jpg
NAV Bike Rental Company Branding: Image

THE SET-UP GUIDE

Once the vibrant color palette was established for the branding, the colors were used in a gradient form for the main logotype and pamphlet featured within the product packaging. Wave lines were introduced to aid in transitioning from left to right, as well as pairing with the idea of movement.

NAV Bike Rental Company Branding: Text
NAV Bike Rental Company Branding: Selected Work

Set-up Guide front

Nav Set-Up Guide.jpg
NAV Bike Rental Company Branding: Image

Set-up Guide back

Nav Set-Up Guide2.jpg
NAV Bike Rental Company Branding: Image
bottom of page