HOUNDS ON THE TOWN
This program is offered by a local animal shelter to involve the community. Locals can check out a shelter dog for a day for a "field trip"! This enables the shelter dogs to get out and socialize. The shelter is able to better understand how to market the dogs for adoption. What an awesome program, right?!
THE LOGO
Because Hounds on the Town is a local program, the logo was able to be more detailed and fun!
A simple window shape behind the dog brings unity to the logo. I utilized a vintage color palette reminiscent of vintage travel stickers. The blue and orange contrast creates a logo that is the perfect addition for merchandise.
The fun dog image is tailored towards their target audience: dog-lovers!
Green version that matches the shelter's logo for print media
MERCHANDISE
Some colorful options and styles to promote the program. Blue, white and orange pair best with the logo.
